OOH / We Are Hero
La Roche-Posay
three-step sampling
We Are Hero is known for creating incredible brand activations and events, and for their client La Roche-Posay, they had a special sampling event in mind.
Combining traditional physical sampling with a 3D sampling experience not only gave consumers an interactive experience but also guided them through a three-step sampling process.
Science & Skincare
We Are Hero invites you on a cosmetic journey through the La Roche-Posay 'Effaclar' universe—a three-step digital and physical sampling experience, where science and skincare fuse together into one singular sampling experience.
The idea was to design a look that felt clinical and clean, but also glamorous and stylish—a perfect mix of science, style, and skincare, all rolled into one unique sampling experience.
