Out of home / Wavemaker
Loreal Revitalift
Clinical Vitamin C
Together with Wavemaker, we had the pleasure of collaborating on a digital out-of-home campaign for L'Oréal's newly launched Revitalift Clinical Vitamin C.
We needed to communicate the serum's USPs while integrating footage of Camila Cabello as a central part of the DOOH campaign.
It’s giving “glow”.
Drawing inspiration from the serum itself, we centered the DOOH campaign around the golden honey-like serum, enriched with Vitamin C, designed to restore a natural glow to your skin.
With the golden-honey color of the serum contrasting the clinical white, we aimed not only for an informative campaign but for an aesthetic one.
Creating the serum
We paid close attention to the real-life properties of the bottle, such as measurements, reflections, glossiness, and textures, to achieve a quality that was production-ready. Would you be able to tell the difference?
