Starbucks relaunched their delicious Tripleshot Espresso with the first ever Deepscreen campaign at the Copenhagen Metro, a first for Starbucks, a first for Clear Channel and a first for the Copenhagen Metro.
Together with Clear Channel, we developed a unique and immersive Deepscreen campaign featureing a giant Tripleshot Espresso that was hard to miss, and impossible to resist.
Starbucks
Tripleshot
Espresso
Instead of bringing people to the fridge, we brought the fridge to the people.
And where and when do people need a boost of espresso more than anywhere else? On their way to work in the morning, of course.
That's why we chose Denmark's busiest train stop, Nørreport.
