Packshots / True Co.
True Company
Product photography
As part of our ongoing collaboration with True Company, the idea of having a digital product catalog for our productions, as well as a means of future-proofing their product catalog, became a no-brainer.
True Dates (one of their product lines) is a category in constant development with new flavors. Having a system to generate beautifully consistent product shots is both time-saving and cost-effective.
Creating
true-to-life
True Gum
Creating the iconic True Gum was both a joy and a challenge, not taken lightly.
From the imperfections of the iconic square package to the deformities and discolorations of the gum pieces, we investigated every nook and cranny to get the micro-details just right.
Creating a custom photshop system for True Dates
To make it even easier and quicker for True Co. to make changes and customize their product shots, we created a Photoshop system allowing them to change background colors and flavors - even mixing different packs and combinations as needed.
