Brandfilm / True Co.

A snacking revolution

True Co. has been a disruptive force on the chewing gum scene, so it was no one's surprise that when they chose to focus on the candy segment, it would be an surprisingly delicious snacking innovation.

A monochromatic industrial scene featuring a robot managing a conveyor belt system in a factory setting. The robot is surrounded by numerous pipes and is handling products on the conveyor belt. The environment appears futuristic and mechanical with various containers and machinery components.

Building the
True Factory

To give True Dates an official introduction to the candy scene, True Co. wanted a colorful, story-driven, and still appetizing brand film, which simultaneously revealed the delicious creation of these small chewy snacks.

In another words, we wanted a magical candy factory.

Building the True Factory

In close collaboration with True Co., we envisioned a colorful and bubbly factory featuring tubes, hot air balloons, conveyor belts—and even a robot mascot helping out with the packaging. The factory focuses on the process of sorting, bathing the dates in cola, adding taste powder, and, of course, shipment & packaging.

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"We were on the verge of launching a novel snack product that required significant consumer education...An animated video was the perfect choice to create a fun universe while emphasizing the process of applying candy flavors to dried dates."

Peter Juul Regnersgaard
Co-Founder True Co.

Reactions

The social media campaign ran mainly on TikTok.
Here are some snippets.

2.6 million

views

+200

comments

4000

likes

Two bags of "True Dates" flavored snacks, Sour Cola and Sweet Peach, surrounded by candy-like items and dates on a beige background.
Four bags of "True Dates" flavored dates: Creamy Peanut Butter, Sweet Peach, Sour Cola, and Cookie Dough, against a background with floating date and candy illustrations.
Four packages of "True Dates" flavored dates, featuring Sour Cola, Creamy Peanut Butter, Sweet Peach, and Cookie Dough flavors, with various dried fruits and candies floating around the packages.