DOOH campagin / The Coca-Cola Company • WPP • Wavemaker
Yes, No? The Giant
Vending Machine
When Coca-Cola wanted to promote their iconic Zero Sugar to Gen-Z in the Nordics, they wanted something truly magical.
Building on the existing “Yes/No” global campaign, we wanted to increase app-downloads and gather votes, answering one simple question. Best Coke Ever, yes or no?
Yes, No?
To engange the Gen-z audience, we aimed for a story bursting of action and detail, as we follow a voting machine sorting yes & no votes, in a Rube Goldberg inspired world of perfectly synronized madness.
Perfectly synzronized madness.
Creating the machine was a puzzle-solving exercise featuring creative and wacky gizmos, widgets, and gadgets, which needed to be both whimsical and consistent with real-life mechanics.
The contraption needed to explode with creativity and imagination while being impossibly consistent with real-life mechanics, all while maintaining an aesthetic reminiscent of Coke Zero.
Storyboard
Awards & nominations
🏆
Awards & nominations 🏆
Gold Winner
International category in the OAAA’s 2024 OBIE Awards
1st place
Digital Creative Award at the World Out of Home Organization's WOO Awards
Creative outdoor award
Nominated at the 2024 Rambuks awards int he creative outdoor category
Campaign
The "Best Coke Ever?" campaign exceeded expectations and resulted in 5,144 app downloads in just 8 days, placing Denmark among the top five markets for European app downloads during the period. Additionally, 6,077 samples were distributed, and the feedback from consumers was overwhelmingly positive.
The campaign succeeded in distributing samples, encouraging app downloads, and generating consumer votes, which determined that Coca-Cola Zero Sugar deserved the title of "The Best Coke Ever."
Source: https://rambukken.dk/project/coca-cola-the-giant-vending-machine/
Numbers and stats
+43%
downloads increased vs. target
+64%
registrations increased vs. Weekly trend
87%
voted #YES
